Když se spojí bezpečnost s pohodlím, představujeme spolupráci Volvo x ELKA LOUNGE

When safety meets comfort, we present the Volvo x ELKA LOUNGE collaboration

When Swedish engineering minimalism meets timeless Czech fashion, a partnership is born, defined by shared values. For ELKA LOUNGE, the choice of partners always reflects our commitment to thoughtful quality and responsible living. As an apparel brand that emphasizes sustainable materials and timeless design, we found the perfect partner in Volvo, who shares our principles.

                     

AW 25/26 Collection

Why Volvo? Our Shared Priorities 

Our collaboration is not just about a logo side-by-side. It is built on the deep conviction that sustainability and safety are an indispensable part of modern, conscious living.

Sustainability as a Standard: At ELKA LOUNGE, we pride ourselves on materials and processes that are gentle on nature. Just as we care about the origin of fibres and ethical production, Volvo is setting the bar in the automotive industry with its ambitious goals for climate neutrality and the transition to purely electric mobility. Their effort to minimize their impact on the planet perfectly complements our own endeavors.

Safety Without Compromise: Safety has always been Volvo's mantra. Whether it’s protecting passengers, or protecting all of us through cleaner air and a safer world. This commitment to the highest level of protection is inspiring and absolutely crucial for us.

                      

Men's flannel shirt with collar                 Men's regular fit wool coat       

Silence, Power, and Pure Electric

Part of our collaboration was the best part: the opportunity to test one of their fully electric vehicles first-hand.

Imagine it: instead of the roar of an engine, just silence that perfectly insulates you from the hustle and bustle of the city. Driving their electric car was an unexpected experience. It wasn't just a trip from A to B, but a thoughtful ritual.

The car's immediate dynamics provide a feeling of self-assurance, while the knowledge that you are driving with zero emissions adds a sense of responsible luxury.

The interior, typical of Volvo, is an oasis of calm. The design is minimalist but warm, and the technology serves intuitively without being distracting. From the first moment, we felt that this car was designed for someone who values time, peace, and health.

                 

A Shared Journey

This partnership is not a final destination; it is a shared journey. It's about showing that living in high style and living with ethical principles go hand-in-hand. It's about inspiring you, our clients and community, that even the biggest choices, like selecting a car, can be in line with the values we stand for.

We look forward to the next chapters we will write with Volvo.

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