Founder`s letter. Poděkování a Well & Less výhled na další etapu.

Founder's letter. Thanks and Well & Less outlook on the next stage.

Year 2023 was in many aspects different. Strong in our plans, unpredictable in circumstances. But, just like from all the previous extraordinary years, we emerge stronger. It wouldn't have been possible without you, and we sincerely thank you for your support. You help us build a community that desires Well & Less, and that is a mission we intend to continue conquering.

As you have surely noticed, we transformed from a playful underwear brand into an ethical fashion & home decor brand. We've created an entirely new collection of clothing from incredibly soft linen with special treatment. We've added new models of organic cotton clothing and plenty of other innovations that you quickly embraced, and we will continue in sustainable limits.

Although sustainability has always been in the DNA of our brand, we still have plenty of work ahead. We have a vision and clear steps that will lead us to deepen the concept of less disposable but quality, innovated fashion from natural materials, ethically made in the EU.

We would like to contribute to you spending less time in shopping centers and more with your loved ones, having more time for yourself, and enjoying more joy in quality living. So that you don't have to compromise on your demands, get used to the quality materials and great cuts of our products that you will wear for a long time and combine in new ways.

Every industry has its innovators, and we are extremely pleased that society as a whole is moving forward. Our mission is fashion and ensuring that every time you dress or sleep, you take away a great feeling on your body and in your mind. We are delighted that each year there are more of you who realize this.

In the coming years, we are looking forward to completing the collection into a year-round form. So that you can dress with us from head to toe, in summer and winter, for sports and elegant moments, sometimes all at once. However, the life of our brand behind the scenes also plays a significant role, so you can look forward to inspiring content creating a community of people connected by a quality healthy lifestyle, appreciation of quality craftsmanship, quality materials, and a willingness to learn new habits.

Thank you.

Thank you for being our customers and thus part of positive changes in the fashion industry. Thank you for subscribing to our newsletter and following our social networks, and we wish you all the best in the new year 2024.

Jakub Kofroň

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